We have been working with brand activation projects since 2009 all around London and UK locations, bringing a unique blend of marketing expertise together with dance, performance, and hospitality. Using a combined wealth of knowledge in these fields, our performers work with our Creative Director (who is also the co-founder of digital marketing hub Mavericks Digital) to provide a unique brand activation experience at your event for your online campaign.


At Zoo Riot, there is nothing too crazy for us to try when it comes to getting your customers interacting with your brand. We would love to talk to you about your needs but in the meantime, here are some of our favorite brand activation ideas:

  • FLASH MOBS - great for on-site interaction and online content

  • CHEERLEADERS - perfect for sports events where you want your brand to have visibility throughout the day and on photos

  • BRANDED PERFORMANCES AT EVENTS - provide extra interaction and photo opportunities, instead of just using hostesses

  • FITNESS & DANCE WORKSHOPS - get the crowd interacting with you by offering free activities that they can take part in

  • SOCIAL MEDIA CONTENT - video tutorials and valuable content is a very effective way to create a brand activation  opportunity online

  • SPONSORED PERFORMANCES - by sponsoring/branding a team of performers, you can then contact a number of local and nation-wide events to offer performances at no cost to the organizer. This is an incredibly valuable asset because most of the time, event organizers have little or no budget to spend on entertainment unless it's provided by the clients. By sponsoring a performance you can get your brand in front of a targeted audience, at the fraction of the cost.











team players 



Dance Hen Party
Managing Director
Paola has been working with Zoo since 2009 and has been an integral part of the Zoo “machine”. Now as our Managing Director, Paola sits in the driver's seat at Zoo and specialises in choreography for productions, TV, Film & events. She started dancing age 6 competing in rock’nd’roll & boogie woogie styles. She studied ballet and jazz before becoming a professional dancer and choreographer in Rome, then in London.
Cheer Coach
Shanique is the Head Coach for ZR Cheerleaders and teaches our workshops. Having been cheerleading since 2008, she started at Kingston University where she gained her BA Degree in Dance. She has a cheer coaching qualification and has coached from minis to university teams, taught cheer and dance classes in local schools, been a competitive cheer athlete at Unity Allstars. She has also been a part of Zoo for many years, competing with the pom dance team and performing at events.
Meet Our Dancers
Our professional team of dancers at Zoo Riot have a wealth of experience, technique sprinkled with that extra Zoo magic! Available for performances, events and media productions - explore our dancers profiles!
The ZR Crew
The ZR Crew is made up of Zoo Riot members who have been with Zoo for 1 year or more, or who come from a professional dance background. Everyone on the ZR Crew has a small role to help the running of our dance club, to take care of our community of members, but also to teach parties, manage events and think of fun things for Zoo to do!
Jessica is the founder and owner of ZR London Dance Company and is also the mastermind behind CheerConditioning.Academy - our cheerleading fitness online platform for the international cheer community.
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Welcome to London's Dance Party Central! Since 2008, Zoo Riot is an award-winning dance company that specialises in productions, choreography, flash mobs, cheerleading and hen parties.

  • Dance Hen Party
  • Dance Hen Party
  • Dance Hen Party
  • Dance Hen Party

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